ServiceTitan Certified ProviderStrategy before configuration
Connects ServiceTitan decisions with the operating priorities of a home-service business, so implementation has a clear purpose beyond completing the setup.
About Moroni
Moroni Montuy is a co-founder of TradeWeave, its Chief Strategy Officer, and a board member. He helps home-service leaders connect ServiceTitan configuration to the operating decisions behind pricing, estimating, onboarding, customer experience, and profitable growth.
He previously founded Titan Pro Technologies. In his interview with Paul Benton, he describes becoming a ServiceTitan Certified Provider and Certified Coach before building and exiting that company.
His background informs a practical approach to implementation: identify the decisions that matter most, simplify the workflow, and make the system easier for the team to use consistently. At TradeWeave, Moroni focuses on pricebook structure, estimating options, implementation priorities, and operational adoption.
His advice connects the setup of the software with the people using it, including clear ownership, useful reporting, and reinforcement after a new workflow is introduced.
More of the team
All team members →What Moroni brings to the team
Pricebooks and estimating
Focuses on pricing structure, margin discipline, and good-better-best options that teams can use consistently when preparing estimates.
Adoption and ownership
Emphasizes clear responsibilities and practical workflows, helping teams understand how to use the system after it has been configured.
Reporting that informs decisions
Connects field and office data to the questions leaders need to answer about the business, rather than treating reports as an end in themselves.
Beyond work
Moroni enjoys spending time with Magic: The Gathering and making and painting figurines. He is also a gamer, and StarCraft II is his favorite real-time strategy game.
- Magic: The Gathering
- Figurine making and painting
- StarCraft II
Featured interview
Plumber Marketing Success Podcast
How Plumbers Can Increase Profit With ServiceTitan
Moroni joins Paul Benton for a practical discussion about using ServiceTitan to improve profitability without simply increasing marketing spend. The conversation covers implementation priorities, pricebook discipline, multiple estimate options, team workflows, AI tools, and when outside provider support can help.
- First 30-day ServiceTitan priorities
- Pricebook structure and margin discipline
- Good, better, best estimate options
- Team adoption and operator mistakes
- AI tools in ServiceTitan workflows
- When a certified provider can help
FAQ
Questions about Moroni Montuy
More about Moroni's role and background.
Who is Moroni Montuy?
Moroni Montuy is a co-founder of TradeWeave, its Chief Strategy Officer, and a board member. He is a ServiceTitan Certified Provider who helps home-service leaders align platform decisions with practical operating priorities.
What does Moroni help home-service companies improve?
Moroni focuses on ServiceTitan strategy, implementation priorities, pricebook structure, estimating options, workflow adoption, and the operating decisions that support profitable growth.
What does Moroni discuss in his ServiceTitan interview?
The interview covers first-30-day priorities, pricebook discipline, multiple estimate options, common operator mistakes, AI tools, and when support from a certified provider can help.
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info@tradeweave.io
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TradeWeave is a ServiceTitan Certified Provider helping home-service, industrial, and commercial contractors implement, train on, and optimize the ServiceTitan platform.
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