The named leaders and specialists behind every TradeWeave engagement, spanning ServiceTitan implementation, pricebook, reporting, consulting, and operational execution.
Led by co-founder and ServiceTitan expert Moroni Montuy and Chief Operations Officer Victoria Hall, TradeWeave is staffed by named specialists with hands-on home-service, platform, and operating experience.
Leadership
Executive strategy, operating systems, and accountable guidance for the engagement.
Moroni Montuy is a co-founder of TradeWeave and its Chief Strategy Officer. He previously founded Titan Pro Technologies and describes becoming a ServiceTitan Certified Provider and Certified Coach before building and exiting that company. At TradeWeave, he helps home-service leaders connect ServiceTitan configuration to the operating decisions that shape estimating, pricing, onboarding, workflow adoption, customer experience, and profitable growth. His approach is practical and operator-focused: start with the decisions that matter most, simplify the workflow, and make the system easier for the team to use consistently.
Victoria Hall is TradeWeave's Chief Operations Officer, overseeing company-wide systems, execution, and cross-functional alignment as the business grows. She turns strategy into clear action by building scalable processes, improving internal communication, and keeping teams accountable to the right priorities. Her work brings structure across sales, client experience, billing, delivery, onboarding, and day-to-day operations. Victoria focuses on removing bottlenecks, improving efficiency, and building the operational foundation needed for sustainable growth.
Craig is a business operations and technology professional with more than 40 years of experience. Over his career he built a strong background in operations, communication, problem-solving, and building efficient systems that help businesses run more effectively. In recent years he has concentrated on business technology, integrations, automation, and custom workflow development — working with platforms such as ServiceTitan, Housecall Pro, GoHighLevel, Monday.com, FieldFlow, and Zapier, along with programming and database tools including Python, JavaScript, VBA, SQL, and Microsoft Access. His work focuses on workflow automation, integration, data cleanup and migration, CRM systems, and custom operational solutions for service-based businesses, combining decades of real-world business experience with modern technology skills for a practical, hands-on approach to keeping companies organized, efficient, and scalable.
Caleb leads business development at TradeWeave. Born and raised in Colorado, he's an avid hiker, camper, and snow-sports enthusiast, and enjoys connecting with people and watching European football. He is married to his wife Taylor and they have two young daughters. Caleb is focused on expanding TradeWeave's network across the home-service and technology community.
Pon serves as the Chief Marketing Officer for TradeWeave, leading strategic marketing initiatives focused on brand growth, customer acquisition, and revenue generation. With expertise in digital marketing, business operations, and growth strategy, he helps organizations build scalable marketing systems, optimize performance, and create sustainable pathways for long-term success. His approach combines data-driven decision-making with practical execution to deliver measurable business outcomes.
My drive comes from seeing progress in whatever project or business endeavor comes my way, and TradeWeave lets me live that intention daily. Being able to see the possibilities of elevating any business — and personalize a solution built on the power of TradeWeave — is something rarely seen today. I'm proud to be part of the solutions here and to serve the businesses relying on our consultation expertise.
I bring a consultative approach to every client relationship, focused on delivering real value and building lasting partnerships. Holding a BBA in Marketing with a Management minor, I combine analytical precision with persuasive communication to spot opportunities others overlook. Bilingual in English and Urdu, I thrive in diverse, fast-paced environments and naturally lead, mentor, and align teams around a shared vision.
I'm a motivated sales professional focused on building a long-term, relationship-driven career. My goal isn't just to close deals but to be the kind of salesperson clients trust — someone who listens well, understands their needs, and creates real value through honest communication and strong follow-through. TradeWeave lets me combine ambition, adaptability, and emotional intelligence to help clients make confident decisions and build lasting partnerships.
Darren brings a hands-on, strategic approach to operational and technical challenges — from hardware installations to inventory audits and cross-functional project deployments. Originally from New York and now in Charlotte, NC, he's a proud Ghanaian American whose international background fosters an adaptable, global perspective. Outside work he's an automotive enthusiast, avid sports fan, and lifelong history buff.
