An independent consultancy built by operators

Co-Founder

Chairman

Chairman and co-founder with 40+ years in construction and business operations, including ServiceTitan production workflows, procurement, and team leadership.

Dean Mainardi is Chairman and a co-founder of TradeWeave, bringing more than four decades of experience in construction, building materials, retail operations, and business ownership. His perspective comes from running businesses and working through the everyday decisions behind sales, purchasing, production, and team performance. As President and Owner of Only The Best Builder, Dean managed operations, profit and loss, accounting, marketing, and human resources. His background also includes leadership roles at Munz Roofing and Siding/LB Capital, The Home Depot, and M&M Millwork & Lumber Sales, with experience in vendor negotiation, procurement, inventory, and team development. At Munz, he built ServiceTitan production workflows and developed a good-better-best selling framework that supported automated purchase orders and inventory management. At TradeWeave, that contractor-owner experience helps connect business strategy with practical systems that teams can use from the sale through production.

Co-Founder, Chief Strategy Officer

Board Member

Co-founder, Chief Strategy Officer, and board member at TradeWeave, focused on ServiceTitan strategy, pricebooks, estimating, implementation priorities, and operational adoption.

Moroni Montuy is a co-founder of TradeWeave, its Chief Strategy Officer, and a board member. He helps home-service leaders connect ServiceTitan configuration to the operating decisions behind pricing, estimating, onboarding, customer experience, and profitable growth. He previously founded Titan Pro Technologies. In his interview with Paul Benton, he describes becoming a ServiceTitan Certified Provider and Certified Coach before building and exiting that company. His background informs a practical approach to implementation: identify the decisions that matter most, simplify the workflow, and make the system easier for the team to use consistently. At TradeWeave, Moroni focuses on pricebook structure, estimating options, implementation priorities, and operational adoption. His advice connects the setup of the software with the people using it, including clear ownership, useful reporting, and reinforcement after a new workflow is introduced.

Chief Executive Officer

Board Member

Chief Executive Officer at TradeWeave, with more than a decade of sales experience and a leadership background in home-services technology.

Charlie Vecchio is TradeWeave's Chief Executive Officer and a board member. He brings more than a decade of sales experience and a leadership background in the home-services technology industry. Before TradeWeave, Charlie served as Vice President of Sales at Titan Pro Technologies, which announced his appointment as CEO in March 2024. That role covered sales, marketing, and customer service for a business focused on ServiceTitan consulting, implementation, training, and optimization. His experience spans the commercial and customer-facing sides of a technology services business. At TradeWeave, he brings that background to executive leadership, with a perspective shaped by sales teams, customer relationships, and the needs of home-service companies.

Chief Operations Officer

Board Member

Chief Operations Officer and board member at TradeWeave, focused on company-wide systems, execution, cross-functional alignment, scalable processes, and operational efficiency.

Victoria Hall is TradeWeave's Chief Operations Officer and a board member. She oversees company-wide systems, execution, and coordination across teams, helping turn business priorities into clear responsibilities and repeatable processes. Her work brings structure across sales, client experience, billing, delivery, onboarding, and day-to-day operations. By connecting these functions, Victoria helps teams understand how their work fits together and keeps execution aligned with the company's priorities. Victoria focuses on improving internal communication, removing bottlenecks, and keeping teams accountable to the right work. Her approach to growth starts with the operating foundation: processes that can scale, clearer handoffs, and systems that support consistent execution as the business develops.

Chief Marketing Officer

Executive Leadership

Chief Marketing Officer leading go-to-market strategy, brand development, partnerships, and client acquisition through repeatable marketing and growth systems.

Pon Songsamayvong is TradeWeave's Chief Marketing Officer. He leads marketing, growth, go-to-market strategy, sales enablement, brand development, partnerships, and client acquisition. His work connects marketing and operations with technology, AI, and automation. A hands-on strategist and builder, Pon focuses on repeatable systems that bring people, processes, data, and revenue together, helping growing businesses simplify complexity and communicate their value more clearly. For trade professionals, that means connecting positioning and customer acquisition with the workflows that support growth. Pon's focus is on resilient businesses, with people and technology working together toward long-term, multi-generational success.

Data Migration Specialist

Business operations and technology specialist with 40+ years of experience, focused on ServiceTitan data migration, integrations, automation, and custom workflow development for service businesses.

Craig Sirulnik is a business operations and technology professional with more than 40 years of experience. At TradeWeave, he focuses on data migration and the practical systems that help service businesses stay organized, efficient, and ready to grow. His background combines operations, communication, and problem-solving with more recent work in business technology, integrations, automation, and custom workflows. He works with platforms including ServiceTitan, Housecall Pro, GoHighLevel, Monday.com, FieldFlow, and Zapier, along with programming and database tools such as Python, JavaScript, VBA, SQL, and Microsoft Access. Craig's work includes data cleanup and migration, CRM systems, workflow automation, and custom operational solutions. His approach brings decades of business experience to technical work, with attention to how the resulting systems will function in day-to-day operations.

Sales Consultant

TradeWeave sales consultant with a BBA in Marketing; consultative, relationship-driven, and bilingual in English and Urdu.

Ahmed Siddiqui is a Sales Consultant at TradeWeave who takes a consultative approach to client relationships. He focuses on understanding opportunities, delivering value, and building partnerships that last beyond an initial conversation. Ahmed holds a BBA in Marketing with a minor in Management. His background brings together analytical thinking and clear, persuasive communication, along with experience leading, mentoring, and aligning teams around a shared direction. Bilingual in English and Urdu, Ahmed is comfortable working in diverse, fast-paced environments. He brings that adaptability to conversations with clients and to helping teams understand and pursue a common goal.

Sales Consultant

TradeWeave sales consultant focused on honest, relationship-driven selling and helping clients make confident decisions.

Taofiq Oukpedjo is a Sales Consultant at TradeWeave, building a long-term career around trusted client relationships. He focuses on listening closely, understanding each business's needs, and helping clients make confident decisions. For Taofiq, a strong sales conversation depends on honest communication and follow-through. He brings ambition, adaptability, and emotional intelligence to his work, with the goal of creating value and building partnerships that continue beyond the sale.