ServiceTitan Certified
Consultant for Home Services

Emilya Nazinyan

ServiceTitan Consultant & Coach

Senior Customer Success and Implementation Specialist focused on helping service businesses unlock the full potential of ServiceTitan. Emilya works closely with teams to identify inefficiencies, recover missed revenue opportunities, and implement workflows that actually support day-to-day operations. Her approach is hands-on and execution-driven, ensuring changes are not only designed but fully adopted and sustainable. She cares deeply about creating clarity, accountability, and scalable systems that turn ServiceTitan into a true driver of growth.

Ronald Yu

Pricebook Specialist

Ronald specializes in driving business growth by aligning high-level software logic with daily field operations. As a ServiceTitan specialist, he focuses on building robust pricebooks and technical workflows that empower technicians and streamline reporting. His approach is rooted in change management — he doesn't just implement tools, he refines the processes behind them to ensure long-term efficiency. By bridging the gap between back-office strategy and on-site execution, he helps service businesses scale through technical precision and consistent operational support.

Szhazen Ancheta

Pricebook Specialist

Szhazen specializes in building and optimizing ServiceTitan pricebooks, specifically for the HVAC and roofing trades. By combining data-driven pricebook management with a background in customer success, Szhazen helps contractors ensure accurate estimates and streamlined workflows. The focus is on delivering practical, scalable solutions that improve operational efficiency and drive bottom-line results for service businesses.

Craig Sirulnik

Data Migration Specialist

Craig is a business operations and technology professional with more than 40 years of experience. Over his career he built a strong background in operations, communication, problem-solving, and building efficient systems that help businesses run more effectively. In recent years he has concentrated on business technology, integrations, automation, and custom workflow development — working with platforms such as ServiceTitan, Housecall Pro, GoHighLevel, Monday.com, FieldFlow, and Zapier, along with programming and database tools including Python, JavaScript, VBA, SQL, and Microsoft Access. His work focuses on workflow automation, integration, data cleanup and migration, CRM systems, and custom operational solutions for service-based businesses, combining decades of real-world business experience with modern technology skills for a practical, hands-on approach to keeping companies organized, efficient, and scalable.

Caleb Bacon

Director of Business Development

Caleb leads business development at TradeWeave. Born and raised in Colorado, he's an avid hiker, camper, and snow-sports enthusiast, and enjoys connecting with people and watching European football. He is married to his wife Taylor and they have two young daughters. Caleb is focused on expanding TradeWeave's network across the home-service and technology community.

Brandin Sabala

Business Development Consultant

Brandin is a TradeWeave business development consultant and a 21-year U.S. Army veteran who recently retired from service. Based in Tennessee, he brings extensive experience working with and leading people. Outside of work he's engaged, has four children, and is an avid sports fan who coaches his daughter's fast-pitch softball team.

Pon Songsamayvong

Chief Marketing Officer

Pon serves as the Chief Marketing Officer for TradeWeave, leading strategic marketing initiatives focused on brand growth, customer acquisition, and revenue generation. With expertise in digital marketing, business operations, and growth strategy, he helps organizations build scalable marketing systems, optimize performance, and create sustainable pathways for long-term success. His approach combines data-driven decision-making with practical execution to deliver measurable business outcomes.

Cole Ayouni

Sales Consultant

My drive comes from seeing progress in whatever project or business endeavor comes my way, and TradeWeave lets me live that intention daily. Being able to see the possibilities of elevating any business — and personalize a solution built on the power of TradeWeave — is something rarely seen today. I'm proud to be part of the solutions here and to serve the businesses relying on our consultation expertise.

Ahmed Siddiqui

Sales Consultant

I bring a consultative approach to every client relationship, focused on delivering real value and building lasting partnerships. Holding a BBA in Marketing with a Management minor, I combine analytical precision with persuasive communication to spot opportunities others overlook. Bilingual in English and Urdu, I thrive in diverse, fast-paced environments and naturally lead, mentor, and align teams around a shared vision.

Taofiq Oukpedjo

Sales Consultant

I'm a motivated sales professional focused on building a long-term, relationship-driven career. My goal isn't just to close deals but to be the kind of salesperson clients trust — someone who listens well, understands their needs, and creates real value through honest communication and strong follow-through. TradeWeave lets me combine ambition, adaptability, and emotional intelligence to help clients make confident decisions and build lasting partnerships.

Darren Asamoah

Sales Consultant

Darren brings a hands-on, strategic approach to operational and technical challenges — from hardware installations to inventory audits and cross-functional project deployments. Originally from New York and now in Charlotte, NC, he's a proud Ghanaian American whose international background fosters an adaptable, global perspective. Outside work he's an automotive enthusiast, avid sports fan, and lifelong history buff.